In the beginning of this commercial, we watch as an african american woman sits grumpily in the back seat of a car complaining to her three guy friends about how warm it is. One of her friends tells her that whenever she's hungry she turns into a diva, so she hands her a snickers bar. As soon as the snicker bar is bitten into, we see that the woman is truly a man named Jeff. He had previously been a different person because according to snickers, "you're not you when you are hungry." This commercial is promoting how the delicious candy bar has extremely satisfying effects on an individual. They are attempting to make the claim that biting into a snickers bar can change your mood drastically.
One of the main questions I have regarding this commercial is why the person complaining is a woman, specifically an African American woman. Are they trying to depict women as dissatisfied and easily irritated? What makes a woman more likely to become agitated than a man? You could even take it a step further and question whether the commercial is racist or not. There shouldn’t be an underlying assumption that african american women are generally portrayed as divas. The commercial could have worked just as well if they had used the man in the beginning and in the end. It would have just as well shown how his mood changed from one extreme to the other. For some people, the commercial might not have been as comical, but it certainly unnecessary to characterize women or african americans in this manner.
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