Observation of AT&T Commercial

In this at&t commercial, we watch as a young boy and girl try to find their way in a crowded city. The two seem to be wandering the streets aimlessly, gazing upon tall sky scrapers and an abundance of people. As soon as they realize they can use the GPS in their phone, their experience changes from nerve wracking to comforting. They are now skipping through the streets of the city, while their small prancing feet symbolize their happiness with the device they have just discovered.  At&t is trying to show that wherever you are in the world, you will not be alone. They will always be right along your side, guiding you in the correct direction. The company is also trying to promote easy accessibility, being that the children in the commercial are only about nine or ten years old.

Although technology has become an extremely powerful resource in the past decade, does it always ensure safety? Do we truly think it is okay for two young children to be roaming the streets of an enormous city simply because they have a cell phone in hand? Despite the fact cell phones have been very beneficial to our society, we must not forget that children are still children. They need to be watched over and cared for, not simply handed a phone and forgotten about. Children are growing up way too fast these days, and being placed in the dangerous world we live in. It may be hard to believe that someone would want to hurt a child, but there are always going to be malicious people in the world. The GPS is not going to be able to do anything for a child in the case of a true emergency.