The pantene commercial traces a deaf young woman as she struggles as a musician. A man in the commercial assists the girl by explaining to her that there are all different ways to experience music and she should be able to feel it within her body. It is about utilizing the things you do have in front of you. For example, people who are blind and have no visual means are only able to experience art verbally. At the very end of the commercial, right before the pantene logo comes up, a bright light appears. It looks as if a beaming sun is trying to shine through the screen. To many people, a bright light signifies hope, optimism, and happiness. When the sun comes out to shine on a beautiful day, people's mood tend to become more joyous.
Pantene is trying to show that by using their hair products, you too will be able to glow and sparkle. This idea seems to be very superficial, because in reality what does your hair say about who you are as a person? What is it going to reveal about your personality or your values? Although it is a foreign commercial, it is portraying our society as extremely shallow. We tend to place great emphasis on trivial matters such as hair texture or the way our hair is styled. There are many people that think that by having a certain physical appearance, they will be socially accepted and better off in society. It is certainly true that at the end of the commercial the deaf girl shined beautifully, but it was not the hair products that made her do so.
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